• Specializes in healthcare and pharmaceuticals. Also experienced in health insurance and benefits; and retail healthcare and urgent care clinics.​​

  • Skilled at interviewing specialist and generalist physicians, nurses and other healthcare professionals, payers, patients, caregivers, consumers and business managers.

  • Proficient in conducting research to address a wide range of objectives:
    • Exploratory research including market landscapes, needs assessments, patient journeys and treatment activity cycles
    • Research to shape new product development including target product profile (TPP) evaluation and optimization
    • Creative research to guide decision-making in brand positioning, messaging, and promotional materials development
    • User experience (UX) assessment to influence product development plans
    • Evaluating product satisfaction and brand engagement

  • Experienced in designing and moderating individual depth interviews (IDIs), telephone depth interviews (TDIs),  focus groups, ethnographic research, mystery shops, and user experience studies.

  • Recent therapeutic area experience includes: cardiovascular, CNS, dermatology, gastroenterology, gynecology, neurology, immunology, infectious disease, psychiatry and rare diseases. Other recent study topics include healthcare non-profits, health insurance and benefits, Medicare Advantage plans, vaccines, and medical devices.