Heather Coda is an independent qualitative market research professional specializing in:
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  • Research study design
  • Guide development & moderation
  • Data analysis & reporting
  • Strategic consulting

Heather draws upon her depth and range of experience in marketing and research to offer clients excellent service, every time.
  • Over 16 years of marketing research experience on the client and supplier side, including nearly 5 years moderating
  • 8 years in healthcare / pharmaceutical marketing, customer / patient experience, and product management
  • Experience working on both large and small brand teams at Fortune 500 companies as well as smaller start-ups

As a marketer Heather relied on research-driven insights to help build brands through award-winning, memorable communications and revenue-driving programs and tools. This experience has provided first hand knowledge into the challenges clients face, and what they need from their research partners - creativity, deep insight, research expertise and trustworthiness.

Heather holds an MBA from Villanova University (Go Wildcats!) and a BA from the University of Richmond in Economics and Sociology. She is an enthusiastic member of the Qualitative Research Consultants Association (QRCA).

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59 Huntingdon Farm Drive          Glen Mills, PA  19342