HMC Marketing
Research

610 999 3648
heather@hmcmarketingresearch.com

Research Experience
  • Designed and personally conducted in-depth interviews (IDIs), mystery shops,  customer and patient intercept, observational research, and user experience studies
  • Managed numerous focus groups, dyads, and triads to guide decision-making in brand positioning, messaging, and ad development
  • Managed quantitative studies including continuous Customer Engagement and Brand & Ad Awareness Tracking, Awareness & Usage, Employee Feedback, Conjoint, Segmentation, and Copy Testing
  • Experienced with interviewing consumers and professionals
  • Adept at synthesizing primary and secondary data, and creating situational and competitive analyses
  • Skilled at summarizing, writing and presenting
  • As market research firm senior project director, wrote questionnaires, oversaw data collection and processing, designed crosstabs, and analyzed and reported on findings