HMC Marketing
Research

610 999 3648
heather@hmcmarketingresearch.com

Research Experience
  • Write discussion guides, moderate in-depth interviews (IDIs), and create graphical reports for qualitative medical marketing research studies
  • Skilled at interviewing generalist and specialist physicians, nurses and other allied health professionals, patients and caregivers
  • Recent therapeutic area experience includes: autoimmune diseases including lupus and skin disorders, women's health, dementia related psychosis, depression, vascular medical devices, stroke, and leukemia and lymphoma
  • Have designed and conducted customer and patient intercept studies, observational research, mystery shops and user experience studies
  • Managed numerous focus groups, dyads, and triads to guide decision-making in brand positioning, messaging, and ad development
  • Managed quantitative studies including continuous Customer Engagement and Brand & Ad Awareness Tracking, Awareness & Usage, Employee Feedback, Conjoint, Segmentation, and Copy Testing
  • Adept at synthesizing primary and secondary data, and creating situational and competitive analyses